Monday, December 29, 2008


Even in an economic downturn, there are things you can do
to grow your practice:
  • Adjust firm's mix of services, leveraging practice strengths and focusing on growing/emerging legal areas
  • Commit to ongoing client contact.
  • Cross-sell existing clients on other firm services
  • Recognize marketing as an investment - not an expense. Then INVEST.
  • Implement marketing programs that initiate a firm/client relationship (e.g., seminars) without committing the client financially
  • Develop marketing tools that can be utilized in many ways (e.g., an informational brochure that can be distributed in office, at seminars, as a direct mailer, and/or forwarded to the appropriate media for further dissemination to prospects)
  • Implement a low cost (though work intensive) PR effort that includes press releases and feature articles
  • Track sources of prospect calls and new clients as well as conversion rates
  • Maintain existing price structure (i.e. resist the temptation to be a low cost provider)

1 comment:

mrktg said...

Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise. Seminars for marketing provide more information on law firms marketing.

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