I usually use this blog to provide some thoughts on today's most critical legal marketing issues. But today, I thought I'd do something different.
Instead of offering suggestions on one legal marketing topic, today I’m going to offer my thoughts on a whole slew of them.
And I am going to do it through my new ebook, Stop Searching for Needles and Start Looking at the Haystack: Integrated Strategies for Marketing Your Law Firm.
It’s not just any legal marketing ebook, mind you. It’s a comprehensive, (though also easy-to-read, lighthearted, irreverent, self-deprecating) look at how all of the many marketing elements work together to create a marketing “footprint” that goes a long way in determining success or failure.
Among other things, you’ll learn about:
- Firm positioning and branding
- The effects of firm “culture”
- What makes for a good piece of communication
- How to really measure results, the role of IT in marketing
- The benefits and drawbacks of each marketing “tool”
- How to get the most out of marketing vendors – you know, people like me!
And, as they say in any “How To” promotion…If you learn just one thing, it will have more than paid for itself!
So stop looking for needles and start looking at the haystack. More important, start growing your law practice. Really growing your practice.
And be sure to do all those important things: Retweet this offer or forward the book to any lawyers and other legal marketers looking to grow their practice; “Like” us on Facebook, “Follow” us on Twitter, and “Connect” with us on LinkedIn.