Tuesday, December 23, 2008

Maintaining Media Exposure (Particularly in a Down Economy)

What’s great about public relations is that it’s FREE. That’s also why we always urge our law firm clients to build credibility by getting their name in the papers (or on broadcast) by sending out those releases and constantly pitching articles and story ideas. We did this recently for one full service firm, developing an article on Special Education – outlining what parents of children with “special needs” should know about their rights.

In an economic downturn, it’s important to maintain media exposure by:

1. Recognizing that Even the Smallest of Happenings Can be Newsworthy
2. Being Cognizant of When Your Case May Have News Value
3. Thinking “Evergreens” (seasonal type stories)
4. Pitching Articles on Your Area of Expertise
5. Leveraging Events and Cases on which You’re Not Even Involved
(but in which you have expertise)
6. Pitching Speaking Opportunities to Relevant Groups

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