You just opened a new law firm office. Or remodeled an existing one. You spent $500 on a couch to go in the waiting area and another $500 for a second one in your private office. The sign that boldly shouts the firm name cost you around $750and the two new paintings you purchased set you back another $1,200. Add in the guest chairs, the plants and the reception desk, and you probably put in close to $4,000 on the furniture for this move alone.
Now, tell me… What was the ROI?
What? You don’t know? You can’t measure it?
I don’t understand. Shouldn’t everything you do be accounted for by the return it produces? Note that I’m not talking about desks or conference tables here. These are items you will need to actually do your job. But couches, plants and paintings are hardly requisite items. Their purpose is merely to generate a “feel,” or mood and yes, an “image.” Yet, somehow you feel that they are critical. You may have pondered their expense, but you probably did not try to measure what revenue that expense will bring in.