Which Marketing Activities Are Most Influential in the Decision to Hire an Attorney or Law Firm?
At A.L.T. Legal Professionals Marketing Group, we wanted to know what types of marketing activities (including referrals and personal networking) influenced the people who, in the past, have actually had to decide on which attorney or law firm to hire.
Hence, we conducted an online survey, the objectives of which were two-fold:
To determine which marketing and business development activities played a role in individuals’ decision to hire or contract with a particular attorney/law firm
To ascertain the level of influence each of these activities had in the decision-making process