Friday, June 14, 2019
You are Not a Commodity
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Before you can even truly begin to promote your firm in any meaningful way, it is important that you get out of the commo...
Tuesday, March 12, 2019
Marketing the Firm vs. the Practice Area vs. the Attorney
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Our agency often receives calls from individual attorneys (usually from larger firms) seeking our assistance in marketing...
Monday, February 18, 2019
When It Comes to Marketing Your Law Practice, Are you Willing to Stick Your Neck Out?
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Any way you slice it, the numbers are staggering. According to the American Bar Association, there are approximately 50,000 law firms i...
Thursday, January 24, 2019
The Case Against Online Marketing
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This article is prompted by an inquiry we received recently from a family law practitioner who felt that he had extracted all he could fro...
Friday, December 7, 2018
Sick of Online Marketing? Here’s Five Non-Traditional Ways to Market Your Law Firm
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--> If one didn’t know better, one would think that the only way to market a law practice would be through online means. We a...
Friday, November 16, 2018
Top 10 Things I’m Thankful For - Business Edition
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As we approach another holiday season, I think it’s always a good idea to reflect on that for which we are most grateful. But I also...
Wednesday, October 17, 2018
For B2B Law Firms: The Distinctions Between SEO and PPC are Becoming Blurred
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There was a time, not so long ago, when we would advise law firm clients with a business-to-business emphasis to consider pay-per-c...
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